In advance of the eagerly anticipated second season of the year's biggest television hit which garnered 19 Emmy® award nominations, Twentieth Century Fox Consumer Products and Claire's Stores, Inc. are proud to announce their partnership in the launch of an exclusive GLEE Jewelry Collection and accessory lines. The program will kick-off September 3rd with the introduction of three fully-branded GLEE pop-up shops in the Los Angeles, Chicago and New York Metropolitan areas. These pop-up shops will be followed by a rollout of the line to over 1,500 stores across the U.S., Canada, and Puerto Rico on September 9th. Claire's will support the program with an extensive multi-platform marketing campaign that will include a corporate rebranding and special online and in-store promotions.
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In a bold move to support the campaign Claire's will rebrand its logo, transforming its traditional 'L' into the iconic index finger and thumb pose featured within the GLEE logo. This new promotional logo will be visible at all Claire's retail locations throughout North America and also at www.claires.com .
"The new GLEE season is easily one of the most anticipated entertainment events of the year and this partnership will extend the phenomenon even further for fans," said Robert Marick, EVP of Fox Consumer Products. "Claire's has developed an innovative program that will transform the retailer into a primary destination for any 'Gleek' out there."
"The partnership bringing Claire's and GLEE together makes perfect sense and we are so thrilled to be collaborating with Fox Consumer Products on this project," says Gene Kahn, Chief Executive Officer of Claire's Stores, Inc. "The process of creatively developing the exclusive product collection, as well as the pop-up shops will provide the loyal fans of Claire's and GLEE with the opportunity to fully 'Gleek' out from head to toe.
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